What do the following groups of people all have in common?
They are all subcultures. These subgroups define specific cultural patterns of a subset of the larger population. People belong to many different subcultures at the same time, and this forms the basis of their identities. People define themselves by the various subcultures that they belong to, which helps them to build social relationships and make friends.
Subcultures are almost infinite in number. There are many subcultures, and each subculture shares its own set of norms, mores, and folkways--especially folkways. Learning these folkways are key to subculture membership.
Closely related to the idea of subculture is that of counterculture. Countercultures are cultural patterns that oppose or run counter to the dominant culture of a society.
EXAMPLE
White supremacists oppose or run counter to the dominant culture of a society. They are not satisfied with the status quo, so they have a counterculture that's aimed at changing the status quo, albeit for the negative. Other examples of countercultures include socialists, or the ‘99% Occupy Wall Street’ movement--basically anyone who's upset with the dominant cultural logic of society and wants to change it.Countercultures are always interacting with and negotiating with the dominant culture. Also, they don't always stay countercultures.
IN CONTEXT
The student-led feminist movement and sexual revolution of the 1960s were considered to be a fairly widespread organized counterculture at the time, but now their aims have been largely absorbed by the dominant culture. This counterculture was assimilated within the dominant culture, so today it's not exactly accurate to call the ideas of 1960’s feminism a counterculture-- they are now an accepted, wide part of culture.
Have you ever heard the phrase, “You don't want to be on the wrong side of history?” This is referring to the assimilation of a counterculture within the dominant culture in a historical context. Throughout history, culture changes--old countercultures become absorbed, and new countercultures are created.
Source: This work is adapted from Sophia author Zach Lamb.