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Research Methods

Author: Zach Lamb

Source: Intro Music by Mark Hannan; Public Domain

Video Transcript
Terms to Know

A regimented and highly controlled method for investigating cause and effect relationships among variables.

Focus Group

A group of individuals brought together in one room for a guided discussion of some topic of interest to research.


A research method where people are observed in-context going about their daily routines.

Research Method

A coherent and organized plan for conducting research.

Secondary Sources

A research method that makes use of the work of other researchers.

Survey Research

A research method where subjects respond to the researcher's questions directly in an interview or questionnaire.

The Scientific Method

A procedure that involves systematically formulating questions, gathering data, and testing hypotheses.