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Choosing and Developing a Good Topic

Author: Sophia

what's covered
In this lesson, you will learn how to get started on writing your speech by choosing a topic, brainstorming, and scoping. Specifically, this lesson will cover:

Table of Contents

1. Tips for Choosing a Topic

When you tell a story, you want your audience to be engaged, so you choose a topic that will interest your audience. The same goes for speech giving. When you choose a topic, consider your audience. Ask yourself: What topic, or subject, will engage the audience?

If you are unsure what topic to choose, consider the following:

  • Current events (newspapers, other media)
  • Personal experience
  • Your hobbies: Does your audience have an understanding of the basics of your hobby, or the terms used in it?
  • Your work: Are there things that you have learned through your work that would be useful to people who are not familiar with your profession?
  • Books you may have read recently
The trick is to be as relevant as you can to the audience who is listening to you.

term to know
Topic
Subject; theme; a category or general area of interest.

1a. Your Areas of Expertise

Many people have areas in which they are experts. Experts have a thorough knowledge of something that most people do not. Expertise is when someone has a wealth of knowledge in a particular field.

EXAMPLE

Rocket scientists are experts, but so are the analysts who talk about football on television.

When trying to select a topic for your speech, consider any areas in which you are an expert. Do not expect to speak fluently on a subject you know little or nothing about. Your fluency will be in direct ratio to two critical conditions: your knowledge of what you are going to say and your ability to tell an audience what you know.

Your area of expertise might be a good topic to give a speech about because you already know it. One benefit of this familiarity is that it reduces the time you will have to spend researching. Instead, research will mostly aim to refine your expertise, enrich it, and ensure that you are familiar with the conversation around that topic.

When determining what topic you will speak about, picking an area where you have expert knowledge increases the likelihood that your speech will effectively communicate with your audience.

For the audience, you are the authority on the topic you are speaking about, so it might help to have authoritative knowledge already. A speech related to your expert area will draw on your extensive knowledge, making it easier for you to explain the specifics of the topic to the audience.

terms to know
Expert
A person with extensive knowledge or ability in a given subject.
Knowledge
Familiarity or understanding of a particular skill, branch of learning, etc.
Expertise
Great skill or knowledge in a particular field or hobby.

1b. Your Areas of Interest

While most people are experts in certain areas, possessing highly specific knowledge, they also tend to have areas that they might not know much about but have an interest in knowing more.

EXAMPLE

One stamp might lead someone to be interested in stamp collecting. Or maybe you have had a conversation with a friend who introduces you to an idea that interests you, but you have not found the time to thoroughly investigate it.
Someone who has an interest in stamps might think about stamp collecting as a speech topic.

When selecting the right topic for your speech, consider any areas you are interested in.

There are many advantages to searching in an area of interest for the topic of your speech. As you research your topic, you will move from having an interest to having a good understanding. In this way, your journey will mirror the audience you will be speaking to. Your goal as the speaker is to make the audience interested in the topic of your speech and then inform them about that topic throughout your speech.

When choosing a topic, think about an area that interests you. Then ask yourself questions like "Why do I think this is interesting?" and "What specifically interests me about this topic?"

Follow through your initial sense of curiosity and consider how you might recreate this sense of interest in the speech, which would draw your audience in a similar way to how you initially became interested in the topic.

Then consider how you might enrich this interest by researching the area and learning more about it. The goal of your speech is to navigate the audience through the same journey you went through, from ill-informed interest to informative understanding.

term to know
Interest
A great attention and concern from someone or something; intellectual curiosity.


2. Brainstorming Your Topic

You have considered your areas of expertise. You have considered your areas of interest. And you are still trying to choose the right topic for your speech. In addition to finding and selecting the right topic, brainstorming is an effective means for generating potential speech topics.

Think of a brainstorming session in terms of what happens during a real storm. Think of the ideas as rain. Good storms have lots of rain, and a good brainstorming session should generate many ideas. And hopefully, your brainstorming session will have a lightning strike or an "ah-ha!" moment when you identify the perfect topic for your speech.

The goal of a brainstorming session is to let yourself quickly generate many ideas, commonly concerning a specific purpose. Brainstorming is one of many ways to help you find and select the best topic for your speech. Brainstorming should feel less stressful than other methods of generating ideas. Use brainstorming as a creative way to come up with different topic ideas. Use the creative topic ideas that you have generated during brainstorming to help decide what your speech will be about. A well-chosen topic is key to the success of a good speech.

Try the following methods of brainstorming.

term to know
Brainstorming
A method of problem solving in which individuals or members of a group contribute ideas spontaneously.

2a. Word Association

Word association is a simple concept. Start with a broad topic or idea and write it down on a piece of paper. What words, topics, or other subjects do you associate with that first topic? Now, what words, topics, or other subjects do you associate with the following word?

Continue this chain of word association to give you a broad spectrum of ideas.

EXAMPLE

Here is an example word association exercise:
Word: Vacation
beaches, relax, breathe, fun, books to read, hiking, camping, outdoor gear, building a campfire, what to pack, travel costs, making a budget, national parks, museums, nightlife, Airbnbs, cabins, vacationing with children, bike trips, visiting relatives, cruises, planning the trip, tours

term to know
Word Association
A brainstorming technique in which one starts with a word and then writes down related words that come to mind.

2b. Clustering

Also known as mind mapping, clustering gives your word association a visual form. Start with your main idea and draw a circle around it, thinking of it like the hub of a wheel.

Now, begin to write other associated ideas, topics, or subcategories related to that main topic around the hub, and connect them as separate spokes.

From each spoke, begin to jot down other associated ideas and thoughts. As your cluster begins to grow, you might want to connect smaller spokes to one another and create new links between subjects.

A mind map such as this one is a visual representation of how your ideas connect.

term to know
Clustering
Also known as mind mapping, this brainstorming technique is a visual form of word association in which one begins with a word in the center of a page and visually connects related words using circles and lines.

2c. Freewriting

Freewriting is probably the simplest brainstorm method of all. Set a timer and begin writing whatever thoughts or ideas come to mind about your particular subject.

You might find it easier to type your freewriting instead of writing it by hand, so you can keep up with your thoughts faster. Whatever you do, don't stop writing.

When freewriting to discover speech topics, write at the top of a new paper: "What topic should my speech be about?" Then, under the question, let yourself write down what comes to your mind for a pre-established period of time. Let yourself generate as many different answers to the question as come to mind.

Another way of freewriting is to record yourself talking for a set period of time and then transcribing your key points to go back to and clarify later. Once your time is up, go back and highlight or circle relevant points or topics that stick out for you. You'll refine these later.

Remember, you want to generate as many ideas as you can that you associate with your topic. Whatever comes to mind. Don’t judge or edit yourself. You may come up with something you wouldn’t have considered previously.

EXAMPLE

Here is an example of freewriting.
What should my speech be about? I think I’ll talk about gardening. I like to garden so what can I say about it? I guess I could talk about raising vegetables. Or maybe I should talk about flowers. What kind of flowers or plants to choose and grow. That brings to mind the soil you have in your yard. How to test soil type. Is it clay or sandy? What fertilizer to use. And then shade or sun. You could have a shade garden with plants like hosta and ferns and so many others that people may not know about. Or if you have lots of sun, you can plant vegetables or flowers. You could plant both. And weeds! There are always weeds. That’s a whole topic in itself. Using organics and weed control. So much to choose from here. Let me go back and circle some of these ideas that I’d like to talk about. I don’t have time to talk about everything.

try it
Consider topics where you have some expertise or an interest in learning more. Choose one. It can be a broad topic. Then use one of the brainstorming methods suggested here to come up with ideas and thoughts related to that topic—you can use word association, clustering, or free writing.

term to know
Freewriting
A brainstorming technique in which one sets a timer and begins writing whatever thoughts or ideas come to mind on a particular subject.

2d. Distilling Your Ideas

Once you've brainstormed your many ideas, it's time to refine your ideas and distill them into one topic. Look for themes, patterns, and commonalities when going through your brainstorming notes.

Use these themes to help guide you toward a singular topic.

term to know
Distill
To extract the essence of; concentrate; purify.

2e. Doing a Little Homework

While you will definitely research your topic, you might want to do some "presearch"—that is, a little research before the real research.

Do a quick scan to see what others have said or written about your topic.

This might give you even more ideas of how to refine and distill your topic, or more appropriately adapt it to your audience or venue.


3. Scoping Your Topic

After much deliberation, you have selected a topic. Congratulations! Now comes the fun part: making that topic manageable and developing your speech. Think of your preliminary work as establishing a general target. Now the goal is to narrow your aim and find the bull's eye!

Even though it is not an easy decision, deciding on the general topic has only set you out on the path toward developing a speech, not toward leading you to the end.

Scoping your topic is the process of identifying the important subtopics that form the parameters of your speech. As these questions make clear, picking a general topic is only a first step. You need to establish the scope of your engagement with the topic of your speech by breaking it into important parts.

EXAMPLE

If you decide your topic will be basketball, that is quite a broad topic. Will your speech be about the history of basketball? Will it be about specific players? Or specific rules?

An important consideration when you begin narrowing in on the specific area of your general topic is how much time you will have to deliver your speech. If you have a shorter amount of time, you will need to narrow the scope of your speech. If you have a little more time, you might be able to cast a wider net regarding the topic of the speech. Use time constraints to your benefit and let them guide you to narrow the scope of your speech.

Scoping your topic will not only make the writing of the speech easier, but by narrowing the scope of your speech, you also increase the likelihood that your speech will effectively communicate with the audience. Covering a narrower scope will allow you to include more detailed information and fully cover your topic. When your speech has a focused engagement, it is easier for audiences to follow along and be informed or persuaded, depending on your speech's purpose.

try it
Consider your topic and the ideas you generated related to that topic through brainstorming. For example, if gardening was your topic, you might choose to narrow the focus by selecting one of the branches generated in the clustering example above, such as how to research and choose plants or seeds for your garden. Then, scope out the relevant detail to include. What is the climate? Is it shady or sunny? How much space is there? These are examples of the questions you could answer to fully cover your topic.

Now you try it with your topic.

terms to know
Narrow
To reduce in width or extent; to contract.
Scope
The extent of the area or subject matter that something deals with or to which it is relevant.

summary
In this lesson, you learned how to choose a topic for your speech by closely examining your areas of expertise and interest. When you deliver a speech, you should choose a topic that fascinates you but is also something you know a lot about. Your enthusiasm for the topic will help to engage your audience when you deliver your speech.

However, there is some work to be done between choosing a topic and delivering your speech. This lesson discussed the importance of brainstorming your ideas on your chosen topic; methods include word association, clustering, freewriting, distilling your ideas, and doing a little homework. You also learned about the importance of defining a specific scope for your speech. Both brainstorming and scoping will help ensure that you select the most interesting information to share while at the same time limiting your speech to what your audience will find engaging.

Source: THIS TUTORIAL HAS BEEN ADAPTED FROM "BOUNDLESS COMMUNICATIONS" PROVIDED BY BOUNDLESS.COM. ACCESS FOR FREE AT oer commons. LICENSED UNDER CREATIVE COMMONS ATTRIBUTION-SHAREALIKE 4.0 INTERNATIONAL.

Terms to Know
Brainstorming

A method of problem solving in which individuals or members of a group contribute ideas spontaneously.

Clustering

Also known as mind mapping, this brainstorming technique is a visual form of word association in which one begins with a word in the center of a page and visually connects related words using circles and lines.

Distill

To extract the essence of; concentrate; purify.

Expert

A person with extensive knowledge or ability in a given subject.

Expertise

Great skill or knowledge in a particular field or hobby.

Freewriting

A brainstorming technique in which one sets a timer and begins writing whatever thoughts or ideas come to mind on a particular subject.

Interest

A great attention and concern from someone or something; intellectual curiosity.

Knowledge

Familiarity or understanding of a particular skill, branch of learning, etc.

Narrow

To reduce in width or extent; to contract.

Scope

The extent of the area or subject matter that something deals with or to which it is relevant.

Topic

Subject; theme; a category or general area of interest.

Word Association

A brainstorming technique in which one starts with a word and then writes down related words that come to mind.